TV brackets highlight the limitations of mobile TV
MobiTV has announced that it is to provide a service whereby cable and satellite TV companies can offer their programming to subscribers via phones, PCs, tablets and such devices.
Branded ‘TV Everywhere’ it would allow people to watch films and sport wherever they were through their home TV subscription. On-demand programming would also be available.
MobiTV co-founder, Paul Scanlan, said:
“TV service providers need a cost-effective solution to meet consumer demand for seamless authenticated access to content anytime, anywhere and on any device.”
It’s true that mobile TV viewing is on the rise, but any notions that this is the future of TV should be kept in check. In truth, mobile TV is a good addition, but it is not going to replace traditional TV watching any time soon.
For evidence, look at TV brackets. They are being designed to support ever-larger screens – a trend that seems to fly in the face of the modern technological trend for everything to become smaller.
Quite simply, a large screen provides a better viewing experience. If you’re watching a film or a top quality drama, you’ll get more out of it on a big screen, because you’ll pick up all the detail in each shot. It will make for a much more immersive experience.
Larger screens are better for sport as well. With football, you can see what the player with the ball is doing, even when the camera is showing quite a wide shot, including several other players, while in cricket, it can be surprisingly hard to see the ball on a mobile device.
TV brackets are good for quality and quantity when it comes to TV viewing
Parents are being encouraged to limit the time children spend watching TV, particularly those under the age of two for whom there are no educational benefits.
Furthermore, it has also been suggested that parents with a toddler should reduce their own TV viewing as it effectively cuts into time that could be spent more productively with their child.
The recommendations come from the American Academy of Pediatrics and Dr Ari Brown, who worked on the guidelines, said:
“We felt it was time to revisit this issue because video screens are everywhere now, and the message is much more relevant today that it was a decade ago.”
Fortunately, in the modern age, it is possible for TV viewing to be more about quality than quantity. With digital video recorders and TV-on-demand, we can watch the programmes we want to watch when we want to watch them – such as when the child has gone to bed. Many people find that they watch less TV as a result, because in practice a convenient time for viewing rarely coincides with something you want to watch being on.
Increasingly, and flying in the face of long-held perception, the TV is a source of quality entertainment – something for which we devote time, rather than resorting to by default. As such, we should ensure we get as much out of it as possible, which means ensuring the best possible viewing experience. This entails affixing the screen to the wall using TV brackets to provide the optimal viewing angle.
This provides better viewing and should you find yourself spending a long time in front of the box despite these recommendations, you should also be free of neck or back ache.
For viewing flexibility put your screen on a TV bracket not on wheels
Recent figures reveal that cycling’s 2011 Tour of Britain was the most popular ever in terms of its TV audience. Around three-quarters of a million people tuned in for the Stoke-on-Trent stage with about 650,000 watching the Welshpool to Caerphilly stage.
In a year in which Mark Cavendish won the World Championships as well as the points jersey at the Tour De France, cycling has never been more popular and with a host of Brits competing for medals at the London Olympics next year, that trend could well continue as the nation has a case for being considered the strongest cycling nation on earth at the moment.
Previous Olympic medal hauls have leant heavily on the pedal-pushers. In 2008, eight of Great Britain’s 19 gold medals came in cycling events and 14 of the 47 medals won overall. However, when it comes to TV, wheels should remain on the box, not under it.
If you want the optimum viewing experience for a Tour De France stage or a track event, don’t be sliding your TV round the living room on a wheeled cabinet. For true viewing flexibility, what you need are TV brackets. Brackets are available that both swivel from side to side and tilt vertically, meaning you can position the screen exactly where you want it to be. When there’s a bunch sprint and the tension’s mounting, the last thing you want is to have the sun reflecting off the screen, affecting your view.
Apple TV interface will be better with TV brackets
Steve Jobs biographer, Walter Isaacson, said that the Apple co-founder had come up with a clean, simple user interface for integrating a television with other Apple devices. It is said that the firm is making use of the software engineer who built iTunes to develop this vision.
TVs are getting ever more sophisticated and with internet connectivity rapidly becoming standard, that’s no surprise. However, the failure or lack of popularity of many related projects shows that it’s not as simple as having the options there. Users also need a decent interface so that they feel moved to interact with what’s on offer.
The Apple brand has to a large extent been built on usability, so you’d hope that a TV interface would be intuitive and user-friendly. Yet usability isn’t just about software. How much we engage with something is dictated by the whole experience. When it comes to TV, you also want to be comfortable and you want to have a good view. There’s little that software can do in this regard.
For a superior viewing experience, look no further than TV brackets. You might think of them as being simply a means of clearing some space in your room by allowing you to put your TV out of the way, on the wall, but they also improve your viewing experience as they allow you to position the screen exactly where it needs to be. This leads to greater comfort and is a more user-friendly setup overall.
Sports viewing requires TV brackets
Final ratings aren’t yet available, but it seems that the World Series of baseball over in the US is attracting record numbers of viewers. The first two matches commanded the largest audience share for all but half-an-hour each day. In all, they were watched by around 13m people.
Those figures are likely to have climbed as the best-of-seven series between the Texas Rangers and the St Louis Cardinals wore on. The sixth game was a nail biter in which Texas were twice one strike away from winning the World Series for the first time in their history. However, St Louis triumphed meaning the seventh match is effectively a winner-takes-all final, which is sure to raise the viewing figures still higher.
Sports matches frequently draw the highest viewing figures because they aren’t entertainment that can be postponed. You can’t wait until the DVD comes out – you need to experience the action as it happens. For this reason, sport gives us one of the few remaining forms of ‘event’ television where people tune in en masse.
A big match is an occasion and it is more likely that you will be sharing the experience with friends and family. When this happens, you need a big TV and a clear view for everyone. The best way of achieving this is to have your TV installed on the wall with the aid of a TV bracket. In a higher position, the TV will be that much easier to see.
TV dramas benefit from TV brackets as well as films
When we think of home cinemas, we think of films. Historically, films have been where the most eye-catching entertainment has been found. However, there has been a growing trend for high class TV drama that in many ways outshines Hollywood’s offering. Exquisitely shot and thoughtfully produced, many of these programmes benefit from a home cinema setup even more than big budget blockbusters.
US subscription channel HBO has played a large part in creating this trend, producing programmes such as The Sopranos and The Wire. Those who didn’t subscribe to the channel frequently bought DVD box sets, but nowadays, with the advent of TV-on-demand and internet services such as the BBC’s iPlayer, high quality drama has become even more popular. Even foreign language series such as The Killing are commanding large audiences.
People are ever more inclined to devote time to such programmes. Being as they can watch episodes at whatever time is convenient, the audience is more loyal and more involved. In short, the viewing experience is more focused.
If you’re sitting down to watch one of these programmes, you’re going to want a cinematic experience wherever possible. To achieve this, you need a decent TV and sound system and you need your set mounted on the wall using TV brackets. If you do this, you get the optimum viewing experience and will get more out of the programme as a consequence.
TV brackets and ‘binge watching’
For all the recent developments that have improved the quality of the images we see on our TVs, the greatest change resulting from technology is in how we choose to watch programmes.
Where once we switched the TV on and watched whatever was on, or checked when something we wanted to see was going to be shown and made an appointment with our settee for that time, now we dictate what we watch and when.
Video recording has long been available, but technical limitations meant it was an emergency measure rather than a default viewing method. Nowadays, digital video recorders with series link options allow us to record entire series at the touch of a button, while the internet has brought us video-on-demand.
This has led to a different style of viewing. A long series used to be digested one episode at a time with perhaps a week between instalments. Now, we are far more likely to record the entire series and ‘binge watch’.
We watch more intently when we do this. TV viewing isn’t a default activity, it becomes something we make a point of doing. When the TV is on in the background, it doesn’t much matter how good the picture quality is, but when you watch in this way, a quality viewing experience is suddenly all that much more desirable.
One simple measure that you should take is to hang your TV on the wall using a TV bracket. This will provide the ideal viewing angle, which will be particularly advantageous if you end up settling down for a long stint.
TV brackets and the Rugby World Cup
A major sporting occasion always leads to high TV viewing figures. Look at any list of the most watched TV events and you will see that the majority are sporting events. Dramas, films and sitcoms are always repeated and lose little through being watched later on, but sport needs to be watched live, as it unfolds.
This was borne out by the TV viewing figures for the Rugby World Cup. Officials proclaimed themselves ‘delighted’ with the numbers of people tuning in. According to Rugby World Cup Limited, the All Blacks’ semi-final victory over Australia drew a New Zealand record 1.97m viewers. Figures aren’t yet out for the final, but it is sure to have improved on that.
Australians were almost as enthusiastic, 3.23m watching the fixture, while in Europe, 9.5m watched France v Wales on TF1 in France, even though the fixture kicked off at 10am.
Here in the UK, ITV reported an average of 5.9m viewers for the same match with a peak of 6.6m.
RWCL and IRB chairman Bernard Lapasset said:
“Rugby World Cup 2011 has been an exceptional event on and off the field and what we are seeing with the strong viewing figures is a reflection of the highly competitive and compelling matches and the tournament’s position as a truly major international event.
“The audience figures in New Zealand highlight the massive level of interest in what is the biggest event ever to be hosted in the country.”
If you’re looking forward to a major sporting event, get yourself prepared for it. If you have a flat screen TV, install it on the wall using TV brackets for the optimal viewing experience.
TV brackets and second-hand television
When you hear the term ‘second-hand television’ you tend to think of an unreliable box that provides a terrible picture and muffled sound. However, the terms has also been used to refer to something else.
Researchers in the United States have looked into the impact of adults’ TV viewing when children are around – that is to say when the children aren’t watching the TV themselves, but are in the vicinity. Apparently, it can have a negative impact.
According to several studies, background TV can affect young children’s development. It can lead to their playing for shorter lengths of time and can have an effect on language development as well. This seems odd, but there is a fairly obvious explanation – when parents are watching TV, they aren’t really interacting with their children.
Children learn from face-to-face interaction, so anything that cuts into this time is going to have a negative effect. That isn’t to say you shouldn’t watch TV, however. It’s about finding a balance. Rather than spending long hours watching TV for no real reason, parents should spend quality time with their children and then, when they have an opportunity, spend quality time watching TV.
We’re conditioned to think that there can be no such thing as ‘quality time’ when it comes to TV, but that’s entirely untrue. There are educational and entertaining TV programmes that demand much greater focus from the viewer and reward them for it. If you’re watching documentaries or high quality drama, you’ll find that your greater focus leads you to hanker for a better viewing experience as well, so invest in a better TV if you can afford it and install it on the wall using a TV bracket to ensure the optimum viewing angle.
TV brackets are a great accessory for watching the summer game in winter
The rights to many sports have been bought up by subscription TV channels, but it is in cricket that the impact is most strongly felt.
While Premier League football only appears live on satellite and cable TV, highlights are commonly seen. Plus, there are FA Cup matches, England matches and more on terrestrial TV. With cricket, all domestic cricket is on pay channels and all live international cricket is too.
In the summer, there are highlights shows that last about an hour on terrestrial TV, but that’s all. In winter, cricket fans don’t even get that. It’s pay for subscription services or see nothing.
This is a bit of a shame, but it has been the case for a while now. Mainstream channels aren’t really ready to commit to broadcasting the long hours of a Test match anyway and in fact they never did cover overseas tours. Bizarrely, considering cricket is the summer game, it is these tours, which take place in winter, that are most appealing to viewers.
In the summer, it often doesn’t feel like such a great hardship to be without live cricket, because the weather is good and you can get out and about. In winter, when we tend to spend a lot more time indoors, it comes into its own. You can watch an entire day’s play without feeling like you’re missing out on anything else.
So, if you decide to subscribe to the sports channels to see England play this winter, make sure you get some TV brackets as well to ensure the optimum viewing position for the day’s play.
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